"It is a holy grail." In the 1990s Sideman studied art and technology in New York.
He was part of a group that believed everyone would soon be the star of their own reality television series, all broadcast on the web.
Users can also give premium goods, which cost money to acquire.
A 99 cent tip sometimes gets a broadcaster to smile, while more expensive offerings elicit a personal shoutout, or more intimate reaction.
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This growth is part of a broader boom in live streaming services.But now the mobile market is mature enough for a sea change."Smartphones provide all the critical pieces for these new services.Users can give digital gifts, essentially sticks, like hearts, fistbumps, or beers.These cost coins, which you earn from spending time interacting on You Now.