A sad-faced orange Star of David flashed across the i Phone screen as we swiped left on “James” (not his real name).
The gentleman was listed as Orthodox and kosher, which is way too religious for my friend whose JSwipe account I was test-driving. “Shalom.” and onto to the next nice Jewish boy (or nice Jewish girl if we wanted to go that route).
You could check off Orthodox, Conservative, Reform, or the vague but sufficient “Just Jewish,” which I assumed meant “I need someone with a circumcised penis who read at least one line of Hebrew around his 13th birthday.”There is also “other” and “willing to convert” (more on those categories later).
In addition, there was even a spot to mark whether you were kosher, which is actually a big deal if you really like bacon or, like me, expend too much energy attempting to resist it.
But there's a ton of value for me in my background and my history, and losing it would be a shame.
One would think these same concerns would not influence Jews, especially Jewish millennials of 2014 who tend to identify less with Judaism than previous generations.
Within a few swipes, I was already feeling that burst of romantic optimism you need the first day of the (Christian) new year.
Perhaps because I have always been Semitic-minded in my romantic preferences – hey there, James Deen, Paul Rudd, Skylar Astin (Lipstein) – but the guys on JSwipe seemed more attractive than the usual dating site bunch.
It launched about nine months ago in timing with Passover (because nothing says love like a story of slavery and eight days of eating a cracker that will ruin your digestive system).
Since then, the app has gained over 165,000 users in more than 70 countries, according to its founder.