The more white space, without wasting space, the better.
Without a decent amount of white space, your sign will become very difficult to read, especially at high speeds.
Tell them what you do and how to get a hold of you, that’s all you need!
Update: It’s not that your logo is a bad thing to add to marketing materials; it’s just that with a yard sign, your real estate on the face is very limited.
You will make a big contribution to protect the Wayland community.
Fonts like Arial, Verdana and Sans Serif are good fonts to use because they are easily read and distinguished.
You should maintain at least 30-40% white space on your signs.
Below is an excerpt from a very informative article about the perfect yard sign from Yard signs, especially smaller ones, can very rarely be place in a way that both sides are facing targeted traffic.
If you are targeting an intersection with a 12×18 inch sign, only the traffic in the lane you are next to will be able to see your 4 inch lettering (4 inch lettering is only readable from 40 feet or less) Generally, you can save 20-40% by using a single sided sign. Also keep in mind that many people are color blind.