In an important change, you can choose to share to your location rather than to your friends.Secret says it supports "thousands" of locations, including many colleges and universities in addition to cities.But as activity in the app slowed, Secret co-founders David Byttow and Chrys Bader were working on the second version of the service — and it might be the thing that brings Secret back to life.Secret 2.0 for i Phone and Android is a faster, more text-based version of the service that puts a new emphasis on chat.
Several news stories broke first on Secret, fueling buzz that led the app to be downloaded more than 15 million times in 10 months. The number of posts from friends in my feed slowed to a trickle, and Secret is no longer among the top 1,500 apps, according to App Annie.
"It’s more important what is said than who said it.
Our goal is to facilitate conversation — either in a physical location, or socially, with your friends." About conversation: Secret now enables private, one-on-one messaging between users.
(Each user also gets a randomly generated avatar, as before.) The conversations are ephemeral — they delete themselves after about a day of inactivity.
But it feels more like instant messaging than trading emails; Secret alerts you when someone begins typing in response to one of your private messages, and highlights their avatar when they are present in the chat.