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According to Internet Retailer, on average each video receives about 20K to 30K real-time viewers.
Takeaway: Opening up your Facebook Live broadcast to a Q&A is an engaging way to keep your viewers interested and participating.
The UK-based fashion e-tailer launched a Facebook Live broadcast in August 2016 called “100 layers of Asos,” which featured two staff members dressing a model in 100 layers of Asos clothing, in a span of 30 minutes.
This show has since received 63K views (61.6K at the time of broadcast) and 388 comments.
While social media has always offered users the chance to become more engaged with the brands and celebrities they love — and become more loyal to them as a result — Facebook Live now makes it possible for fans to stop whatever they’re doing and experience engagement with their favorite brands on a whole new level.
Its “talk show” vibe makes it fun, showcases Benefit’s brand personality, and offers up valuable content.
These Facebook Live streams generate anywhere from 8K to 35K views; in September 2016, a whopping 190.4K people tuned into a “Tipsy Tricks with Benefit!
(The algorithm helps solidify relevance, but it’s not enough: you need to ensure your Facebook Live sessions feature valuable content to increase your chances of longevity.) According to Star, broadcasting live on Facebook gives your followers a better understanding of your business. But perhaps this will change once this post goes up! According to a Facebook Newsroom quote published by Simply Measured, the engagement on Facebook Live is impressive.
As an entrepreneur, you have a powerful opportunity to be the one talking to your followers about your product or service, and how you can make others’ lives better thanks to what you’re selling. Star reminds us that Facebook Live sessions can help give your brand personality, which becomes an easy point of differentiation for you company. to Buzzfeed and Refinery29 was “live,” whether on the red carpet, at a high-profile event, or simply at their headquarters, showcasing the features of a new product.
