It’s basically the new generation’s address book rather than a constantly used social media source. Almost everywhere, but trending mostly in the Philippines, Mexico, South America, and Southeast Asia. Declining use by young adults, but still remains the Top Dog social media app with over 1.5 billion users. It’s taught users to be concise and get to the punchline quick. It’s a website where users upload their resumes, fill out other skill-related fields, and more-or-less shop for jobs and recruiters. With over 900 million users, with and without Facebook accounts, almost everyone and their grandma (literally) uses Facebook Messenger. Not only will you earn a better reputation on how quickly you get back to messages on your page, but you will be more helpful for your prospective students as well. Pay attention: this has been dubbed “the most important app” of the new generation. Not as popular for other countries unless they are communicating with Japanese users. More young women than young men, but teens in general (ages 10 to 19) use the app the most.
The reigning champ in social media (though Gen Z is trying to change that). What might be a bit of a shock, though, is how many older generations are also involved in the app. Students will be able to research your school, its credentials and staff the same way recruiters research candidates. K., India, Germany (most of Western Europe), Canada, and APAC countries like South Korea and Japan. Younger Internet users continue to dominate yet another social media platform’s traffic, with 18- to 34-year-olds in the lead. Go beyond simple You Tube advertisements and give prospective students funny, informational, and entertaining videos that will leave them thinking about your university all day. Many use Skype to keep up with friends and family members who are too far away to call or text. Mostly used in North America, Western Europe, and Australia. According to a Microsoft report, more than half are young adults (18-35) and many are affluent and educated users. Conduct interviews with international students over Skype, record videos for admissions students, and even congratulate admitted students for getting into your school. A social network through Google; includes links to other social media such as Facebook, Instagram, and Twitter. Even so, it’s a dying social platform that mostly Google employees use if anything. This way, users don’t need a Facebook account to use the app. Mostly teenagers, almost as many as those who use Snapchat, probably for similar reasons. Users have to be massively creative to make a successful video in six short seconds. Almost everywhere (with over 990 million users as of January 2016), with the top countries including South Africa, India, and much of Europe. Pretty much all ages and groups since it’s a cheap alternative to SMS texting. It’s good to be aware of this app to understand how you can connect American students with International students, perhaps as mentors. Photo/video sharing and social networking platform where users can “Follow” other users and keep track of their posts. The majority of users are young adults (18 – 29) and the second-leading group are 30-somethings. This portrays the culture and vibe of the campus for international students in a language everyone can understand: pictures. It offers free instant messaging, free calls, news, status updates, and virtual stickers (most cost money) to share with friends. Since they provide a much cheaper alternative to phone plans, messaging apps (along with Facebook Messenger and LINE) have gained major headway in the Korean mobile market. For online marketers and admissions, it’s understanding the online culture of a country.It’s not as popular in APAC countries, but it’s gaining popularity in India and Singapore. These younger users love the rarity their pictures possess in Snapchat and it becomes an easier platform on which to communicate. It can even be used by study abroad students for posting their experiences with others and furthering your global community. Free instant messaging app made in Canada that also features video messages, photo sharing, virtual stickers, multimedia sharing, and games. It’s just a messaging app for students which is mostly anonymous. Usernames are not linked with phone numbers, so it’s easier to block people or be (somewhat) anonymous online. Canada makes up over half of their users, but it still has registered users in 228 other countries. Teens as young as 13 and young adults up to 34-year-olds. Since you don’t have to give a phone number, like you do with Whats App and Viber, its popularity blew up. However, understanding that your International students appreciate the anonymity is helpful when figuring out how to appeal to them online. One of my favorite parts of studying in Japan was the food.But a girl can only eat so much (try as she might).