From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.
Men and women became more equal politically, financially, and socially in many nations.
Each culture has particular patterns which determine such choices as whether the man asks the woman out, where people might meet, whether kissing is acceptable on a first date, the substance of conversation, who should pay for meals or entertainment, Since dating can be a stressful situation, there is the possibility of humor to try to reduce tensions.
From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.
Dating is a stage of romantic relationships in humans whereby two people meet socially, possibly as friends or with the aim of each assessing the other's suitability as a prospective partner in a more committed intimate relationship or marriage.
It can be a form of courtship that consists of social activities done by the couple.
Thus, the concept of marriage is changing widely in many countries.
Historically, marriages in most societies were arranged by parents and older relatives with the goal not being love but legacy and "economic stability and political alliances", according to anthropologists.