You don't have to be a feminist to believe that little girls shouldn't be told that a vital quality to cultivate is that of being attractive to boys.Nor do you have to be Mary Whitehouse to believe that it's not great for girls – or boys – to grow up thinking that being feminine is all about a pornography-inspired pastiche of female sexuality.If in doubt, retailers are welcome to get in touch with MNHQ to discuss consulting Mumsnetters about their product ranges. Of course we're not suggesting that retailers should shoulder all the responsibility for turning back the tide.We understand that parents have the option of not buying products which sexualise children, and that a small minority of parents might actively wish to dress their eight-year-olds like mini-adults, teetering in heels and a provocatively-sloganed top.The report proposes tighter controls on sexualised products aimed at children, and calls for magazines which feature sexualised imagery not to be displayed where children can easily see them.It shows just what can be achieved when we get together to change things that seem, on the surface, to be 'just the way things are'. It's no secret that the worlds of entertainment and celebrity encourage girls to believe their sexual attractiveness is paramount - and many Mumsnetters were alarmed that this trend was becoming increasingly visible in products marketed at young children.
The effects of premature sexualisation on girls Authorities as varied as the NSPCC, the NUT and then Archbishop of Canterbury Rowan Williams are concerned that this generation is being sexualised before they reach their teens, with, according to the experts, disastrous implications for their self-worth.Find out who else has backed the campaign (as well as who hasn't) here Mumsnetters are generally a very sensible bunch; we know that people have different ideas about what does, and what doesn't, sexualise children.We're also well aware that not all pre-teen clothing is to everyone's taste - but that taste is a different matter to sexualisation.In this situation, we'll first ask Mumsnetters what they think, and if there is a broad consensus that the product in question does sexualise children, we will raise the issue with the retailer in question, and work with them to resolve the problem.If an acceptable solution can't ultimately be found, the retailer's accreditation could be removed. Major retailers who have signed up include Bhs, Sainsburys, Primark, Matalan, George at Asda, Tesco, Next, Boots, Clarks, Debenhams, John Lewis, Marks & Spencer, Boden, Sweetling Bras, Booths Supermarkets and Mothercare.