The Mc Laren–Westwood shop had opened in 1971 as Let It Rock, with a 1950s revival Teddy Boy theme.
It had been renamed in 1972 to focus on another revival trend, the rocker look associated with Marlon Brando.
In early 1974, Jones convinced Mc Laren to help out the Strand.
Effectively becoming the group's manager, Mc Laren paid for their first formal rehearsal space.
Under the management of Malcolm Mc Laren, a visual artist, performer, clothes designer and boutique owner, the band provoked controversies that garnered a significant amount of publicity.In 1996, Rotten, Jones, Cook and Matlock reunited for the Filthy Lucre Tour; since 2002, they have staged further reunion shows and tours.On 24 February 2006, the Sex Pistols—the four original, surviving members and Sid Vicious—were inducted into the Rock and Roll Hall of Fame, but they refused to attend the ceremony, calling the museum "a piss stain".When those plans fell through, Mc Laren, Rhodes and the band began looking locally for a new member to assume the lead vocal duties.As described by Matlock, "Everyone had long hair then, even the milkman, so what we used to do was if someone had short hair we would stop them in the street and ask them if they fancied themselves as a singer." Among those they approached was Midge Ure, who was involved with his own band, Slik.