Finding what your competition are ranking for is invaluable when building out a strategy to improve organic visibility.
2) SISTRIX - Similar to SEMRush, SISTRIX is great for competitive research, it's also good to identify historical keyword performance on certain domains which is translated into client-friendly visibility chart!
Search Metrics does this as well, but I've found SEM Rush to provide a greater range of keywords and they save more historical keyword data than Search Metrics.
Excel serves a couple different purposes in my keyword research projects.
In addition, you can dig into the paid side of search and find out what keywords your competitors are bidding on, and then leverage those keywords for your own organic benefit if you're not already doing so.
Keyword research is at the core of any SEO, PPC or content marketing campaign.
If you aren't bidding on or using the right keywords, you're not serving the right content to the right audience at the right stage in the buyer journey.
Here are the The experts love SEMrush, but will you?
Take the tool for a test drive and decide for yourself.